About: Yanie Durocher 杨森
With global work experience in the Fashion industry from NYC, Milan, Paris, Montreal, and Shanghai, Yanie has built a global know-how on the fashion lifestyle industry with a strong local focus and vision on China’s burgeoning market transitioning from both e-commerce to traditional and digital public relations in China.
Bringing key fashion, luxury, and lifestyle brands in China, she has created strategies in order to amplify their message on a nationwide scale while creating localised adaptation of creative campaigns.
Photo by Hugh O’Malley, Makeup by Cristina Bodea
Graduating with scholarships at the prestigious Telfer School of Management in Canada, Yanie has worked in the fashion industry for over 9 years and has amplified global retail giants strategies in the realms of PR and Communication in China through KOL management, strategic directions and localising key campaign creations.
As well as being a Fashion/Lifestyle Blogger at The MARGINALIST , she often appears on the front row of Fashion Week where media such as Fashion Statement and Modern Lady have cited her as the “Global insider and Key Influencer”.
Contributor Collaborations: Modern Lady, Style TV, SOHU, Jing Daily, Global Times and more.
Photo by Hugh O’Malley, Make-up by Cristina Bodea